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ブランドコーチ / Brand Coach (expired)

CIP Marketing Japan

CIP Marketing Japan

Job ID
118574
Location
Minato-ku, Tokyo, Japan
Post date
Mar 1, 2017
Industry
Clothing / Garment / Textile / Fashion
Function
Producer, Director, Planner, General Marketing, Market Research, Market Analysis, PR, Investor Relations, Other Marketing, Advertising, PR, B2C Sales (Consumer), Sales Management, Sales Planning
Work Type
Full Time / Experienced (Non-Manager)
Salary
¥5.0M ~ ¥7.0M / Year
  • Negotiable

Requirements

  • English: Business level
  • Japanese: Native level
  • Must currently reside in Japan
  • 4年制大学卒業以上(ビジネス学科もしくは、マーケティング専攻の方が望ましい) / University degree in business preferred, ideally with marketing

Description

ブランドコーチは店頭の売上UPをはかるためのコンサルティング業務です。
情報や状況分析を行い、VMD(ビジュアル・マーチャンダイジング)や効果的なキャンペーン、イベントを企画・実施し、コミュニケーションを通じて店舗スタッフとの関係構築、売上に貢献することが主な役割です。

■仕事内容
-店舗をラウンドし、コミュニーケションを取りながら、販売員との関係構築。
-新製品等の商品説明、勉強会の実施。
-アパレルコーナーに対するVMDの実施。(お客様が買いやすく、見やすい売り場づくり)
-自社商品のプレゼンス状況の確認、必要に応じて変更の提案を行う。
-集客見込みのあるエリアを分析、店内でのインストアプロモーションを遂行し顧客とのエンゲージメントを高める
-店頭での売上増加に向けた、キャンペーンやイベントの立案。
-マーケティングプランの効果測定、報告。
-日本市場においての商品・顧客ニーズの理解
-店舗内の改善やスタッフの指示などに用いるツールの管理
-売上状況の把握。
-プロモーション効果測定や業務報告レポート作成
-商品の在庫把握、必要に応じてフォロー提案、発注依頼

■応募資格
-販売経験及び店頭向け営業経験者優遇
-ゴルフ経験者及びゴルフに興味を持っている人

■知識・スキル
-社内、社外との高いコミニュケーション能力
-VMDスキル
-事実に基づき意思決定ができる能力
-店頭、数値分析力
-洞察力と幅広い考察力
-いろいろな状況下においても打ち勝つメンタルの強さをお持ちの方
-レポーティングに必要なエクセル、ワード、パワーポイント


The role of Brand Coach (Account Marketing / Activation Plans) is to
deliver significant business growth and improvement through training /
merchandising and sales activities.

■Key Responsibilities

- Working off the seasonal marketing calendar the Brand Manager will be responsible for product and retail, as well as branding activities. His or her responsibilities will include the following:
- Successfully achieving category KPIs at key points of purchase
- Delivering and executing marketing activation strategy through key channels
- Delivering and executing key consumer activation concepts through key channels
- Ensuring excellence at key outlets including display and consumer engagement
- Measuring the effectiveness of all marketing activation plans
- Managing the seasonal activation calendar from planning with the team to
in-store implementation
- Understanding product, customer and consumer needs in the Japanese market
- Handling the management of tool kits needed for in-store deployment and staff briefing
- Ensuring best practice of the local and global strategy
- Conducting relevant reporting activities to measure efficiency and commercial success
- Managing budgets and spending within agreed measures
- Understanding the Japanese consumer retail environment.

■Qualifications

- University degree in business preferred, ideally with marketing and
- sales focus or equivalent professional experience
Retail Management / Merchandising Experience or Account Marketing / Sales

■Knowledge, Skills and Abilities

- High professional maturity
- Highly collaborative ability with strong communication skills
- Ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Previous experience in Brand Management or Merchandising/ Ranging/ SMU /
Sales
- Strong business acumen as well as an ability to assume a broader perspective
(cross-markets/ global)
- Ability to work effectively in the field and within a team environment,
and under pressure
- Intermediate to advanced skills in MS Office

Last modified on March 16, 2017

The above information is a public job ad. This job ad is neither an offer nor a contract.

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