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Marketing Manager (expired)

Global Indian International School (GIIS Japan) - グローバル・インディアン・インターナショナル・スクール

Global Indian International School (GIIS Japan) - グローバル・インディアン・インターナショナル・スクール

Job ID
152654
Location
Tokyo, Tokyo, Japan
Post date
May 20, 2024
Industry
Education / Teaching
Function
Marketing, Advertising, PR
Work Type
Full Time / Manager (Manager/Supervisor of Staff)
Salary
Amount not specified
  • Salary will be discussed during the interview and is subjected to relevant experience and qualification.

Requirements

No Requirements

Description

The role holder will be responsible for all marketing initiatives, digital and offline, across multiple platforms and formats to drive brand awareness, engagement, demand generation and positive customer sentiment. She/he will constantly strive to learn and adopt relevant best practices to continuously enhance prospective customer engagement and customer experience to achieve organizational goals.

Responsibilities :

 Strong understanding of product, positioning, persona and the segment.
 Focus on lead generation as month-on-month target. This should be achieved by development of integrated online and offline campaigns.
 Performance Marketing – Should have practical knowledge & experience in setting up, managing & optimizing performance based/lead generation campaigns on Google & Social media.
 Conversion Optimisation - Review data from digital portals to understand conversions achievements/shortfall and fill the need gap
 Working with content and design team to on content strategy
 Create annual marketing calendar to meet the lead generation target.
 Lead Nurturing - Creating thoughtful, relevant content to help prospect convert to customers.
 Marketing automation tool – Familiarity with CRM to analyse data on a regular basis.
 Conducting ongoing usability tests to gauge marketing effectiveness. Gathering data and handle analytics.
 Working with admissions team to ensure lead effectiveness


Key Qualities:

 ROI driven
 Past experience in marketing working across different marketing channels like digital, social, print etc.
 Prior knowledge of marketing CRM like Hubspot, Marketo, etc. is preferred.
 Good with data analysis & number crunching
 Should be proficient using MS Excel as the role demands generation of reports which can presented to the senior management on a daily basis.

Minimum Qualifications & Experience

 Graduate /Post Graduate with Atleast 10 years of experience in Marketing, Communications, Business Administration, or related field.
 Strong understanding of marketing principles, branding strategies, and consumer behaviour
 Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.

Last modified on June 20, 2024

The above information is a public job ad. This job ad is neither an offer nor a contract.

This job is no longer available.

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