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Brand Coach

CIP Marketing Japan

CIP Marketing Japan

Job ID
117523
Location
Minato-ku, Tokyo
Post date
Jan 24, 2017
Industry
Clothing / Garment / Textile / Fashion
Function
Producer, Director, Planner, General Marketing, Market Research, Market Analysis, PR, Investor Relations, Other Marketing, Advertising, PR, B2C Sales (Consumer), Sales Management, Sales Planning
Work Type
Full Time / Experienced (Non-Manager)
Salary
¥5.0M ~ ¥7.0M / Year
  • Negotiable

Requirements

  • English: Business level
  • Japanese: Native level
  • Must currently reside in Japan
  • University degree in business preferred, ideally with marketing

Description

ブランドコーチはマーケティング/戦略構築を駆使し、より高い成長と
課題の改善を実現することが主な役割です。

■担っていただく仕事内容

-商品、小売、ブランドを総合的に組み合わせ、季節ごとのマーケティングカレンダーを策定
-店頭にてカテゴリーごとの売り上げKPIの達成
-最適なチャネルを用いてマーケティング戦略を実行する
-集客見込みのあるエリアを分析、店内でのインストアプロモーションを遂行し顧客とのエンゲージメントを高める
-マーケティングプランの効果測定
-計画した季節ごとのマーケティングプランをもとにチームで店内プロモーションを展開
-日本市場においての商品・顧客ニーズ理解
-店舗内の改善やスタッフの指示などに用いる道具の管理
-ローカル戦略・グローバル戦略においてベストプラクティスを用いる
-プロモーション効果測定のレポート作成
-予算/コストの管理
-日本の小売業界への理解

■応募資格

-4年制大学卒業者 (経済 / 経営学科 歓迎。特にマーケティングや営業経験のある方)
-小売業界でのマネジメント/ 商品企画の経験 / 営業経験

■歓迎する知識・スキル

-専門知識と経験
-協調性と高いコミニュケーション能力
-事実に基づき意思決定ができる能力
-高度な分析力
-戦略構築とプロセスを重視する能力
-ブランドマネジメント/商品企画/営業/Ranging/ SMUの経験
-鋭い洞察力と幅広い考察力
-チーム内にて効率的な業務遂行能力とプレッシャーに打ち勝つメンタルの強さをお持ちの方
-中級〜上級のマイクロソフトOfficeの知識

The role of Brand Coach (Account Marketing / Activation Plans) is to
deliver significant business growth and improvement through training /
merchandising and sales activities.

■Key Responsibilities

- Working off the seasonal marketing calendar the Brand Manager will be responsible for product and retail, as well as branding activities. His or her responsibilities will include the following:
- Successfully achieving category KPIs at key points of purchase
- Delivering and executing marketing activation strategy through key channels
- Delivering and executing key consumer activation concepts through key channels
- Ensuring excellence at key outlets including display and consumer engagement
- Measuring the effectiveness of all marketing activation plans
- Managing the seasonal activation calendar from planning with the team to
in-store implementation
- Understanding product, customer and consumer needs in the Japanese market
- Handling the management of tool kits needed for in-store deployment and staff briefing
- Ensuring best practice of the local and global strategy
- Conducting relevant reporting activities to measure efficiency and commercial success
- Managing budgets and spending within agreed measures
- Understanding the Japanese consumer retail environment.

■Qualifications

- University degree in business preferred, ideally with marketing and
- sales focus or equivalent professional experience
Retail Management / Merchandising Experience or Account Marketing / Sales

■Knowledge, Skills and Abilities

- High professional maturity
- Highly collaborative ability with strong communication skills
- Ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Previous experience in Brand Management or Merchandising/ Ranging/ SMU /
Sales
- Strong business acumen as well as an ability to assume a broader perspective
(cross-markets/ global)
- Ability to work effectively in the field and within a team environment,
and under pressure
- Intermediate to advanced skills in MS Office

The above information is a public job ad. This job ad is neither an offer nor a contract.

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