Search Engine Marketing (SEM) Specialist (expired)

Motion Global International

Company

Motion Global International

Job ID

110346

Location

Shanghai, Shanghai, China

Post date

Jul 13, 2016

Industry

Internet

Function

E-Commerce / Online Marketer (SEO, SEM, SMO)

Work Type

Full Time / Experienced (Non-Manager)

Salary

Amount not specified

• Negotiable

The Position

We are hiring an experienced Search Engine Marketing (SEM) Specialist with in-depth expertise in Google Adwords, Bing, Yahoo or Baidu optimization, who demonstrates a comprehensive knowledge of SEM campaigns. A proven track record in successfully managing paid search campaigns is a must.

The successful candidate will participate in campaign set-up, daily management, and delivery for sites in 30 different countries globally. You will be joining a talented and growing team of online marketers, working on a range of online marketing activities to build market share in their regions.

Responsibilities

- Day-to-day campaign management activities for paid search and display campaigns, including bid management, strategy development, ad copy testing, keyword research, technical campaign requirements and ongoing optimization
- Maximize profits by developing and crafting Google display advertisement, planning and deploying PPC campaigns
- Good analytical skills to gain high quality scores and significantly improve PPC campaigns
- Track and update traffic patterns through PPC or cost per click, as well as Adwords management
- Reporting to SEM manager on key KPI metrics, operational improvements and execution of defined strategies
- Hands-on experience of setting up and managing enterprise scale bid-management technologies, such as Kenshoo, Marin Software, etc. would be an advantage

The Candidate

- Graduate from a reputable university
- Fluent in English (written and spoken)
- Self-motivated with passion for success
- Previous experience in Google Adwords, Bing, Yahoo or Baidu CPC would be an advantage
- Experience in implementing new bidding technologies, automation capabilities that enhance SEM efforts
- Ability to write and optimize ad copy through A/B testing
- Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns; good knowledge of Excel and Access
- Outstanding client handling and communication skills both written and verbal
- Excellent project management skills, to manage multiple projects simultaneously within tight deadlines
- Proven ability to be up to date and savvy with fast changing online marketing trends
- Ability to generate and execute new ideas and innovative policies across marketing work streams
- High energy with proven ethical integrity

Employee Benefits

- 13th month bonus
- 10 days of paid vacation
- Medical insurance coverage
- A free-pair Designer Eyewear of your choice every anniversary date
- Employee discount on purchases on SmartBuyGlasses website
- 3000 RMB employee referral rewards
- On the 2nd, 3rd and 5th anniversary, company awards every employee A Tailored Holiday Package (domestic or abroad)