The advertised role is as the head of the marketing division for a Kyoto-based inbound tour operator specializing in off-the-beaten-path destinations throughout Japan, focusing on local, sustainable adventure and cultural tourism.
・Managing online strategy including SEO and keywords to improve website visibility
・Management and optimization of paid-for advertisements(PPC:Google, Facebook,Adroll,Native Adverts,Banner Ad etc)
・In addition to increasing website traffic, managing and improving impression to booking conversion rates.
・KPI Planning, Budgeting, and Reporting for the marketing division
・Liaising with presently engaged marketing agencies and developing strategies for new business through new and existing third parties(SEO, PR agency management and monitoring)
・Implementation of effective research(e.g. Google Analytics, competitor analysis etc) to inform brand and marketing strategy and supporting new product development
・Other multidisciplinary marketing tasks including offline strategies
・Native level of English
・Fluency in Japanese(all nationalities considered)
・Flexibility and initiative in a broad range of fields
・Excellent reporting and communication skills
・As department head, pro-activity, independently managing individuals together with small and large projects
・Minimum 4 to 5 years' of digital marketing experience(SEO,Paid Ad, SNS)
【Desired experience 】
・Practical marketing experience working B to C, with western markets.
Annual income 6,000,000 yen ～
※This is just an example. It will depends on your experience, skills and latest salary.
・Transportation fees are paid up to 20,000 per month
The above information is a public job ad. This job ad is neither an offer nor a contract.
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